Seek - Speak - Secure - Sustain These 4 stages are critical in developing and sustaining your E-Commerce business model, and I can show you how!
Solutions-oriented sales manager recognized for providing practical and creative programs to drive consumer sales in fastest growing E-Commerce channel on platforms like Amazon.com, Walmart.com, and drugstore.com. Strong background in identifying internal and external barriers to growth, and developing policy and program changes to overcome obstacles. Use advanced listening and communications skills to understand customer needs and collaborate in multifunctional teams to build business. Drive results through:
✔ Online Basic & Enhanced Content ✔ Shopper Centric Web Page Design ✔ Brand Marketing Partnerships ✔ Forecast Management & Inventory Controls ✔ Org. Design & Resourcing ✔ Internal and External Profitability Analysis ✔ Talent Management
Led development of Baby Care E-Commerce strategy across E-Retailer and Omni Channels in North America.
► Increased Baby Care online retail sales from $20M to $200M in 5 years, developing multiyear Baby Care Omni Channel E-Commerce strategy focused on Amazon.com.
► Designed comprehensive marketing program to deliver 360-degree platform, leveraging online and offline content and media to drive conversion.
► Increased profit 40% over 2 years, creating and implementing joint profit improvement plan with Amazon.
► Delivered 98% in-stock service level plan, reducing out-of-stocks and improving service levels by developing forecasting and inventory management plan.
Led new business development of E-Commerce across all P&G brands. Assessed credit worthiness, future growth potential, and strategic fit. Worked internally to develop new policies to meet unique E-Commerce needs. Led expansion of Diapers.com growth into other categories and micro sites under Quidsi umbrella.
► Grew business 4X in 4 years, working with Quidsi Executive Team and P&G Senior Management. Increased distribution from 150 SKUs to over 3000 SKUs and resourcing from 1 to 4 account executives.
► Led customer business development of PGeStore.com learning lab and collaborated with multifunctional team from concept to launch of test, owning distribution, set up, and marketing of over 3000 SKUs across all P&G categories.
Developed and delivered training to over 300 Sales Representatives and Middle Managers people in P&G’s Food Channel, and Costco Team, and New Hire groups.
► Assessed organization skill gaps, creating and facilitating training in the following:
Intern / New Hire Recruiting and Training, Successful Selling Components, Strategic Negotiations, Decision Mapping, Basic Financial Acumen, and Situational Leadership.
Led P&G Team selling Bounty, Charmin, Puffs, Pampers, Luvs, Always, and Tampax to Albertsons Corporation:
► Responsible for $140M in sales per year.
► Delivered quota 3 years in row, overseeing 6 sales managers across US.